Choose the languages your customers use
Look at the languages in your calls, emails and enquiries, and at the regions you serve. Only offer a language if your team can reply in it.
Pick a main version, then add the languages that serve a real audience. A local business may need one or two; a company working across language regions may need more.
Translate the whole enquiry journey
A translated homepage is not enough. Visitors need the service, examples, prices or scope, practical information and the contact form in their language.
Say clearly which languages your team uses for replies and calls, so customers know what to expect before they get in touch.
- Main service pages and the next step for each audience
- Supporting documents and downloads
- Form fields, confirmation messages and booking links
- Languages available for replies and calls
Have each version written and reviewed properly
Write each version the way customers talk, not word for word. The offer, prices, hours and contact details stay identical; the wording can differ.
Ask a reviewer who knows the language and your business to read the whole journey, not only the homepage. Keep a short list of agreed terms, so later changes use the same words.
Plan language switching and search visibility
Give each language its own URL and a visible language switch. On a service page, the switch should open the same service in the other language, not the homepage.
Hreflang annotations, canonical URLs and the sitemap should agree, so search engines understand which pages belong together. Keep a language out of the switch until its content is ready.
Keep every version current
A new phone number must change on every language version. A rewritten service description needs a fresh review in each language. Decide who sends changes, who approves translations and who checks they are live.
- One person sends changes
- A reviewer approves each language
- Every version checked after an update
Built within Switzerland
Multilingual websites in Switzerland
Multilingual website in Switzerland: reach customers in their language.
Four national languages don’t mean you need four language versions. Choose the languages your customers actually use, translate the whole enquiry journey and keep every version current. This guide shows you how, step by step.
By Ozi Systems
Rather have it built? We create multilingual websites.
We build multilingual websites with native-speaking copywriters for each language and look after every version, from CHF 497 per month. Languages are agreed in your scope; additional versions are planned and priced with you, not automatically included.
Get my website preview- Native-speaking copywriters for German, French and Italian
- A language switch that opens the matching page
- Every version kept up to date
How we build your website.
Request your free preview
Start with your email, then tell us about your business and what you want your website to achieve. We use your brief to prepare a personalised preview.
Your partA short brief about your business
See your business in a new light
Review your free website preview with our team. If you choose to launch, we agree the pages and content, refine the design and check the mobile layouts and contact forms.
Your partFeedback and approval of the content
Choose to launch. We take care of it.
We publish your website, manage the hosting and maintenance, and make your small updates each month.
Your partLet us know when something changes
Questions before you start
Get my website previewDoes every Swiss website need four languages?
No. Choose the languages your customers actually use and that your team can answer in. Two complete, well-written versions serve customers better than four half-finished ones, and you can add another language later when there is a real need.
Who writes the translations?
With Ozi, native-speaking copywriters write the German, French and Italian versions, adapting the text for each audience rather than translating word for word. You review and approve every version before it goes live, so your terms and facts stay correct.
Can the project run in English while the website is in French or German?
Yes. Project calls are in English or Italian. The website can still serve French- or German-speaking customers: native-speaking copywriters write those versions, and we agree with you how enquiries in each language reach your team.
Are all language versions included in CHF 497 per month?
Not automatically. We agree the pages and languages in your scope before starting. Additional language versions are planned and priced with you, so you know the cost before any work begins. A few small changes each month on the agreed versions are included.
See what your next website could look like.
Get a free preview tailored to your business. Review it before you decide to launch. No obligation. No credit card.
Get my website previewBuilt within Switzerland